BCM212 Project progress update and Communications strategy

As already mentioned in my Research Proposal blog post, I am working on a project researching about the students’ decisions to choose a university and majors as well as the reasons why they may change their choices and how the majors¬†relate to their future careers.

In this short blog post I will not focus on the content of my project, but on my progress so far and communications strategy for the project instead. First of all, I would like to indicate my method to recruit people to participate in my survey and interviews. For my survey, which you can find here, I have put up a post on Moodle, my university platform, embedding the survey link in which I also explained briefly about my project. I have also tried to get more responses by putting the link up on Twitter with the hashtag #bcm112. So far, so good, I keep getting new responses everyday ūüėČ

About my interview, I was a bit worried about how I can find the suitable interviewees. Fortunately, I have several friends whose stories according to my perception fit into the context of my project. However, another problem is that I plan to film the interview so consent can be a potential problem. Therefore, I am fully aware that only by communicating clearly the project topic which is just a daily and sensitive topic can I get their approval. Below is the example of how I contact one of my interviewees (he allowed me to upload this piece of conversation but I will secure his identity).


For the progress of my project, check this chart below for the details of my schedule from the beginning of the project until the deadline, wish me luck and bravery to stick to this plan guys :).


In general, this blog will me my main tool to communicate to people about my project. In response to my tutor’s feedback about my blog design, I have established an ‘About‘ section on my blog including some information about me and my contact details so who are interested in or have questions about my blog can contact my more easily.

That’s it for this time. I will update my progress real soon. Stay tuned !


BCM212 Research Proposal

In order to accomplish BCM212: Research Practices in Media and Communication this semester at UOW, I have to actually conduct a research. Therefore, in this post I will briefly explain my idea, purpose and approach to this project.

This is really frustrating. It’s just week 3 ūüė¶

First of all, I will indicate the idea of my research project. As a young person and a student, future career is always among my greatest concerns and I strongly believe that my peers share the same interest. Therefore, choosing the field of study at university level is an essential decision because this is one of the very last stages before we get involved in the working world and the knowledge we acquire at school takes up the most space in our baggage to start this journey. However,  while some graduates apply what they have learnt into their jobs, others keep changing work areas sharing no relation to their degrees. Therefore, I want to examine how university students make their decision to declare major and to what degree do they consider their fields of study important to their future career.

In some senses, maybe I  applied to UOW only because the campus is smoke-free.

Secondly, let me explain how I came up with this idea. Before I came to Australia to study Communication and Media, I used to be a Business student back in Vietnam, my home country. With the desire¬†to become a businessman, I spent two years on this degree until realizing¬†it was totally unsuitable and gave up. Following my elder brother’s suggestion about the media field which I had never thought of before, I started to research about it, then felt curious and came here. Therefore, I thoroughly understand that there are always potentials for us to be interested in something that stay out of our understanding. This is what Emily Graslie mentioned in her TED speech: ‘You will not feel curious about one thing if you do know¬†it exists’. I relate this idea to the notion of¬†reflexivity as students may make decision to choose field of study based on either their perception of themselves (Soros 2009) (what they like, what they are good at, etc) or perception/recognition of others about them (Taylor 1992)¬†. A person can think of him in one way based on someone’s reflection on him but that perception can change if he comes¬†up with other reflection of someone else.

Somehow true ?

Finally, I will propose my possible approach. My main method will be directly interviewing students within UOW and conducting online survey. The questions will be designed to figure out the following:

  • What factors brought¬†them to the decision to choose their current field of study, and whether those are objective or subjective.
  • Have they ever thought of (or felt curious about) studying something different from their current major.
  • To what degree do they think their current major will be relevant to their future career¬†and why they think so.


Above is my brief proposal for my upcoming research project and it is still early to say whether I will stay with this idea until the end because I may again feel curious about something else based on other reflection ūüėõ


Soros, G 2009, General Theory of Reflexivity, Financial Times, viewed March 8th 2017, <https://www.ft.com/content/0ca06172-bfe9-11de-aed2-00144feab49a#axzz425HnJh93&gt;.

Taylor, C 1992, “Multiculturalism and the politics of recognition”, Princeton University Press, USA.