BCM240 Final Project reflection.

For the final assignment of BCM240 this session, I have conducted a Facebook-based vines series focusing on Asian stereotypes. During the development process, I have narrowed down the topic to the differences between Asian and Western college environments. The reason leading me to this change is really simple. As an international student in Australia, just like other international students, I encounter several common problems namely language, cultural and lifestyle differences, etc. Moreover, before starting studying in Australia, I had experienced two years of college in Vietnam, my home country, so I have obtained a certain understanding about Asian college life. Therefore, I decided to start this project in order to help other international students like me to overcome the problems and adapt to their new lives better. Furthermore, this is also a great chance to introduce my culture to other Western friends and last but not least, to digitally tell the story of my journey. In this short essay, I will provide an overview of my project.

First of all, I will explain my method used to conduct this project. My main research type is to based on my personal observation and experience. By observing every event happening in all of my classes and compare them to the same events but happening in my former university in Vietnam, I figure out the differences and use them as ideas. The advantage of this method is that all the details are reliable because they are what I experience myself and they fit in the context of storytelling. I am telling my own story so my personal experiences are definitely the most reliable source of information. However, the drawback of this method is once I decided to make a vines series by generalizing all the observed details, they can turn out to be untrue for every case. For example, something I experience in my class in the Law, Humanities and the Art faculty can happen differently in classes of the Business faculty so audiences can think that I take them for granted. About my platform, I decided to choose Facebook rather than Youtube although Youtube is considered the best platform for video sharing. The main reason is, with Facebook, I can exploit my personal friends network so I can obtain an initial support which leads to regular exposure. Moreover, Facebook allows better interaction with viewers as they can comment, comment with picture or tag their friends directly.

Secondly, this project benefits my significantly. Due to the use of Facebook, I have learned the right time to upload my videos to gain the most attention and exposure. I normally share my vines at around 9.30pm because that is when people have finished all their work of the day and start social networking. I also gained more digital literacies as now I have had a certain understanding of basic editing, which I have no idea before I conduct this project. Shooting, trimming, applying sound effects or filters are the dominant skills that I have gained through the process. This project also allows me to realize my strength in visualizing the visual parts of the videos before I even start shooting them. This helps me to save a lot of time and to test a range of ideas without having to actually work on it. However, I recognize one weakness in filtering ideas because I came up with a lot of ideas but I struggled to choose which ones are feasible to turn into real products. Moreover, my collaborator, Mitchell and my audiences provided me with a lot of feedback. I have tried to improve every single video by including music, sound effects and even subtitles, because lots of my audiences are Vietnamese having unequal English proficiency.

Finally, I will mention my evaluation and future plan for the project. In general, I consider this was a successful project as I received a good exposure. On average, each video gains 1500 views and reaches 5000 people on Facebook with a lot of shares. Moreover, feedback from audiences show that they benefit from my contents not only on the entertainment aspect but also on the social angle. My friends who are both current and potential international students from all over the world are now more confident and prepared to solve the problems thanks to my sharing. Moreover, they also share back their own experiences in other environments (US, UK or Europe). Therefore, I will try to consult more people to receive more ideas and may be collaborate with them for more products of this topic. I will also extend my project to other topics such as love, everyday life or sports. With this project, I have learned to do something I like with all my passion and dedication, but in a professional way.


My Prezi summary of the project (it takes time to load because I embedded videos): http://prezi.com/8c8r-j_unz0d/?utm_campaign=share&utm_medium=copy


BCM240 Blog Reflection

During my study of BCM240: Media, Audience and Place this semester, blogging is an essential part. Throughout nine weeks engaging in this task, I have gained a certain understanding of how to properly write posts, design blog as well as engage with others to build a media place of my own. Therefore, in this short piece of writing, I will briefly explain my nine-week blogging experience.

First of all, one of my important aims when performing this task is to familiarize myself with research blogging. According to Zivkovic 2011, one feature of research blogging is to discover and explain new research. Therefore, I always try to come up with new findings supported by previous research effort in every single post of mine. Thanks to the guidance I received from lectures, tutorials and weekly materials, I am able to partly understand how research is properly conducted to gather information supporting personal opinions to make them more persuasive to readers. Only by approaching readings and sources can I design a good resource to show readers that although my presented opinions are original, they are concluded based on critically analysing others’ ideas. For example, in my final project proposal, in order to prove that my idea approach of making vines is reasonable, I had reached a range of sources from articles explaining the advantages of the genre, posts analysing my choice of platform to ones that inspire me to choose the particular topic for my content. This is also one part of the feedback I received from Task 1 as my tutor encouraged me to include additional sources because they can ‘add weight to my discussion and compliment my insights nicely’. By doing this, I am able to reinforce my own thinking as well as to review and figure out other details to add in and make it better.


Secondly, I have achieved knowledge of how to engage with readers throughout the blogging process. One suggestion from Connell 2016 is to mention others in my posts in order to create traffic. I find this suggestion really useful in the way that when I link my post to related bloggers, they will be able to know, read and contribute ideas. Moreover, I also have the opportunity to reinforce my existing ideas as well as to approach new way of thinking to enrich my understanding. For instance, when writing about my experience of reading other people’s interviews, I mentioned several peers whose blogs I found interesting and useful. As a result, some of them realized then followed by blog and gave me suggestions. In the feedback I received for Task 1, my tutor suggested me to link my blog to other blogs and websites to improve my media space so I designed one category called ‘Friends and Fellows’ on my blog showing people that I follow and interact regularly with. Moreover, links to other websites that are of my interest are also included. My tutor also suggested me to have additional hashtags, which I found really useful as I used to include hashtags related to UOW and BCM240 network only. By adding in hashtags that are relevant to the topic, I am able to reach potential readers in various fields. According to Connell 2016, publishing content often is a good way to engage with readers. Therefore, I maintain my blogging momentum by publishing at least 2 posts a week in order to be active online. As a result, there are familiar users that follow and comment on my blog quite regularly.


Thirdly, I have improved the quality of my blog by understanding how to address the problem in a constructive way. Stated by Williams, one attribute of constructive communication is to be problem-oriented. Therefore, in every single blog, I always try to focus on the main problems that are raised. Zenger 2014 also suggests to start with theories as the foundation for further discussion. I found this tip useful in the way that an academic theory will set the base for the post as it provides readers with a general idea about the topic. Another advantage of this approach is I am able to have a reliable supporting argument for my opinions. For instance, when writing about one of my cinema experience and relating that experience to the notion of space and place, I began by citing Hagerstrand’s three constraints and analyse my case based on them. Furthermore, this task allowed me to be more aware of the importance of using examples to support my arguments. Including examples or real-life case studies enabled me to justify my ideas as well as to clarify them for readers. For example, in my blog post explaining the Australian Classification Board and its influence on the idea of media space and place, I analysed the example of the movie Star Wars: The force awakens as a related case.


Finally, I have gained understanding of how to use my blog to engage with the ideas of the subject. I have been blogging for three sessions so far but before doing this subject, I still considered blog is just a place for one-way communication. However, at the moment I realized that blog is also a media space where information is conveyed flexibly between writers and readers, which also leads to the trend of user-generated content as I am able to gather new content from people engaging with my blog. This is an important transition that turns user into produser (Bruns 2006). Therefore, in order for my readers to feel like being in a real media space rather than a reading website, I have done a lot to improve my blog. For example, in this session I have designed categories on top of the site for readers to navigate easily, linked my blog to other platforms (Twitter, Facebook) so people can have a ‘media convergence’ experience (Jenkins 2006) and included different types of media (pictures, videos, inforgraphics, memes) for users to really engaged in a media space when interacting with my blog.

To conclude, nine weeks of blogging in BCM240: Media, audience and place this semester have been a great experience for me so far. I have been able to develop my skills in research blogging, understand how to engage with readers effectively, gain knowledge about constructively address problems and above all, use my blog as a tool to practice what I have learned in the subject. This will undoubtedly be a memorable and useful experience in my media journey here in UOW, as well as in my future career.


Bruns, Axel 2006, Towards Produsage: Futures for User-Led Content Production. In Sudweeks, Fay and Hrachovec, Herbert and Ess, Charles, Eds. Proceedings Cultural Attitudes towards Communication and Technology 2006, pages pp. 275-284, Tartu, Estonia.

Connell, Adam 2016, How to boost engagement on your blog (so it doesn’t look like a ghost town), Blogging Wizard, viewed September 30th 2016, <http://www.bloggingwizard.com/reader-engagement/&gt;.

Jenkins, Henry 2006, Welcome to the convergence culture, The official weblog of Henry Jenkins, viewed October 1st 2016, <http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html&gt;.

Williams, Scott, Communicating constructively, Wright State University, viewed September 30th 2016, <http://www.wright.edu/~scott.williams/LeaderLetter/communicating.htm&gt;.

Zenger, T 2014, Start with a theory, not a strategy, Harvard Business Review, viewed September 30th 2016, <https://hbr.org/2014/06/start-with-a-theory-not-a-strategy&gt;.

Zivkovic, Bora 2011, What is: Research Blogging, Scientific American, viewed September 2016, <http://blogs.scientificamerican.com/network-central/what-is-researchblogging-org/&gt;.



Media regulation: no longer joint experience.

Over years of development, media all over the world have experienced various types of regulation. The main purpose of media regulation is to decide whether the content conveyed by media is suitable for different types of audiences consuming it. According to this purpose, the presence of media regulation is essential and crucial that it protects audiences from content that may negatively influence them and guide them to content that fits. However, media regulation also has several drawbacks that it may diminish media circulation or limits the interaction between audiences and content creators that producers are not able to reach their desired consumers. Another point that needs to be taken into consideration is the effect of media regulation on the notion of space and places. This blog post will indicate the effect on space and places of media regulation with analysis of the case of Australian Classification Board.

Australian Classification Board is the regulation that gives ratings to different types of media namely films, TV or video games. The ratings varies from E (exempt from classification), G (general), PG (parental guidance recommended) or M (recommended for mature audiences) that decides the suitable audiences for particular contents.


One possible effect of classification board is that it may reduce the ‘joint attention‘ that audiences have when consuming media content with varied types of people in the way they share the same experience and attention with strangers. It is obvious that children are not supposed to watch movies with M (mature) rating. However, there are cases that ratings are not quite true or blurred. For example, in the case of the newly released episode of the Star Wars series called The force awakens. Although I’m not a big fan of this series, I still aware that it is enjoyed by audiences of different generations. However, this episode is given the M rating, which prevents children under 15 to watch it. This movement of the Australian Classification Board also confused parents who ‘saw the first three Star Wars films as they came out as a child’ (Gough 2015). Therefore, it is hard for different generations to consume this episode together in one cinema room and subsequently, they will not have such ‘joint attention’ experience, which they used to have in the past with the previous Star Wars episodes.

Beside films and cinema experience, we can also relate the problem to the aspect of games. It is reported that the new gaming classification system has banned ‘219 games in just 4 months’ (Reilly 2015), which means nowadays a lot of young gamers are not able to play games that previous generations have played at their ages. Therefore, the gaming space could changed in the way that kids may not have the chance to experience playing the same games in the same living room as their brothers used to do, or a mature brother may not be able to play the same game with his little brother in their living room like they used to do. Their experience of the living room in their own houses or gaming centers may change due to this regulation, and people’s ‘joint attention’ experience can also never be the same again.

In a whole, it is essential to have a regulation such as Australian Classification Board, but it needs to be flexible in order to allow people to consume media in the best ways for them and in the places that give them the best experience. Due to the classification board, a mom would have to go hire a DVD of a film with an M rating to watch it and decide whether it is suitable for her children (Gough 2015). It needs to take into account opinions of ones who directly consume media, in order to prevent it from ‘deciding for those it does not represent‘ (Guy 2012).


Gough, D 2015, Star Wars: The Force Awakens: Why the M rating is confusing for parents, Sydney Morning Herald, viewed September 23rd 2016, <http://www.smh.com.au/entertainment/movies/star-wars-the-force-awakens-why-the-m-rating-is-confusing-for-parents-20151215-glolje.html&gt;.

Guy, G 2012, Classification board: deciding for those they (don’t) represent, ABC News, viewed September 23rd 2016, <http://www.abc.net.au/news/2012-01-03/guy-classification-board-making-decisions/3755220&gt;.

Reilly, C 2015, Classification board bans 219 games in 4 months, but clears 150,000, CNet, viewed September 2016, <http://www.cnet.com/au/news/australian-classification-bans-219-games-clears-150000/&gt;.



Multi-media devices attention test

In this digital era, it is obvious that a large proportion of people are experiencing multi-screening, which can be referred to ‘the use of multiple digital devices at once’ (Marais 2013). This results in the fact that human’s attention span on one thing is being reduced and by the time of 2015, the average human’s attention span is just 8 seconds, which is less than that of a goldfish (9 seconds) (Watson 2015).

Young people, or millennials, are among the most likely to multi-screen. According to a Nielsen study in 2015, 92% of millennials surveyed responded that they used a smartphone or tablet while watching TV (Birkner 2015). I myself can relate to this phenomenon as I tend to use my smartphone while watching TV or sometimes the smartphone distracts me intentionally with text messages or Facebook notifications. As a result, people’s attention span as well as the way they consume media have changed dramatically. Therefore, in order to write this blog, I decided to design and implement an multi-media devices attention test with the participation of a person around my age to reinforce and confirm this phenomenon.

The participant in this test is my housemate who is 25 years old and I will call him Justin in this blog (this is his English name). I decided to show Justin the last minutes of NBA Finals 2016 game 7 between the Cleveland Cavaliers and the Golden State Warriors. The reason I choose this footage is because I consider this is one of the best moments ever in the history of the NBA and it will be able to capture Justin’s attention. Justin also did not know about the game as well as its result because he is not really a basketball fan.

However, I made a little adjustment to the clip as I cut off the last seconds which the Cleveland Cavaliers were about the celebrate their championship and replaced by the last seconds from game 2, in which the Cavaliers lost.The two games were held in the same place which was Oracle Arena in Oakland and everything from the crowd to the players were mostly the same. You can see the transition at 9:36.

While he was watching, I kept texting him to ask about the process and tagging his Facebook in posts that are of his interests such as sneakers or food. I maintained our interaction on Facebook by commenting and replying to him to distract him from watching the game and pushing the activity to its peak at the moment the clip was cut and transitioned. After he finished, I asked him which team won and undoubtedly, he responded the Warriors. I also asked him whether he was sure about his response and whether he noticed any thing abnormal but the decision was kept. Afterward, Justin was told to move the clip back and take a look at the uniform of the Cavaliers and compare it with the last seconds. Not until that time did he realized that they were wearing slightly different costumes as those in game 2 were in deep blue and black in game 7.

This small test clearly showed that our attention is spreaded significantly while multi-screening and of course we tend to pay attention to something more appealing. It is interesting that we are witnessing and experiencing the establishment of the ‘attention economy‘ where there are too many contents around us and therefore, our attention becomes valuable (Ingram 2015).


Marais, S 2013, The Rise of the Multi-Screen Phenomenon: What Multitasking Means for Digital Marketers, Media Vision, viewed September 16th 2016, <http://www.mediavisioninteractive.com/blog/facts-and-figures/the-multi-screen-phenomenon&gt;

Watson, L 2015, Humans have shorter attention span than goldfish, thanks to smartphones, The Telegraph, viewed September 16th 2016, <http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/&gt;

Birkner, C 2015, Millennials’ Attention Divided Across Devices More Than Other Age Groups, Study Finds, American Marketing Association, viewed September 16th 2016, <https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/millennials-attention-devices.aspx&gt;

Ingram, M 2015, The attention economy and the implosion of traditional media, Fortune, viewed September 16th 2016, <http://fortune.com/2015/08/12/attention-economy/&gt;


Final project proposal

For the final assignment of BCM240, I have to conduct a digital storytelling project. To be honest, I personally do not really understand the term ‘digital storytelling’ thoroughly. I only consider it in a really simple way: tell stories in digital ways, or through digital forms. Therefore, I want to broaden my knowledge in this field so I did a bit of research. According to EduCause 2007, “digital story telling is the practice of combining narrative with digital content, including images, sound, and video”, which is pretty similar to my understanding. However, the article also mentions a need for “a strong emotional component”, which I consider one of the elements to make the content more interactive with audience.


Another thing I want to discover is the importance of digital storytelling. As stated by Educause 2007, oral form of transmitting information has set the foundation for people’s communication and digital storytelling “builds on this model by incorporating rich, dynamic media“. It is essential to exploit all the benefits that the digital era brings about to make the content conveyed more informative, lively and therefore, persuasive. We are living in the media convergence era when digital infrastructures spread contents across various media platforms to reach a massive amount of audience (Jenkins 2006). Therefore, digital storytelling enables interaction between people with different backgrounds as it breaks many barriers such as geographical or cultural.


Among a huge range of topics, I am interested in the field of culture since I am living and experiencing a totally different culture rather than mine. As an international student, I consider adapting to a new environment with many differences is both a challenge and a chance. Since I arrived at Australia, I started to realize the importance and significance of stereotyping as a whole region can be recognized through just one stereotype (Palladino 2013). Moreover, stereotype, either negative or positive, can be a big problem for our society’s development (Robles 2013). Therefore, I am developing a project focusing on spreading both my Asian origin as well as Western (Australian) culture. In this way, I am able not only to tell my own stories but also to help others like me to overcome and adapt more easily to their new environment.


I decided to choose the Vines genre to work on my project as they are easy to make because I do not have to use any complicated devices rather than my own smartphone to record (Taylor 2013). Moreover, with a relatively short duration (counted in seconds), people are not hesitant to watch or even replay several times so they will be more engaged with the content (Sydell 2013). The short duration also boosts my creativity of how to pack a certain amount of information effectively. With such amateur style of making, I can connect more easily to my viewers as they can see something not to strange but rather familiar to them because ‘capturing the now’ is what everybody does on a daily basis.

As suggested by Levit 2013, two of the easiest way to spread culture is to reach out local media and a culture social media group. Therefore, I will focus on my own social media relationships as well as university community to conduct this project. In particular, I will choose Facebook as the main platform to upload my contents. Although Youtube is the most dominant platform for video sharing, Facebook is really potential with a huge number of users (Sahakians 2015). I can also exploit my existing relationship network on Facebook to disseminate my content more effectively. Facebook is also very interactive which helps me to create a ‘storycircle’ (Couldry 2013) as my content will be put in a circulation circle when people share it. I also use Twitter to spread my project because I can connect directly to my classmates as we both use a same hashtag (#BCM240) for our tweets.


Couldry, Nick, MacDonald, Richard, Stephansen, Hilde, Clark, Wilma, Dickens, Luke and Fotopoulou, Aristea (2015) Constructing a digital storycircle: digital infrastructure and mutual recognition. International Journal of Cultural Studies.

Educause 2007, 7 things you should know about… Digital Storytelling, Educause Learning Initiative, viewed September 8th 2016, <https://net.educause.edu/ir/library/pdf/ELI7021.pdf&gt;.

Jenkins, H 2006, Welcome to convergence culture, The official blog of Henry Jenkins, viewed September 9th 2016, <http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html&gt;.

Levit, A 2013, 5 easy ways to spread the world about your culture, American Express, viewed April 19th2016, <https://www.americanexpress.com/us/small-business/openforum/articles/5-easy-ways-to-spread-the-word-about-your-culture/&gt;.

Paladino, V 2013, Hilarious stereotype maps cleverly reveal cultural differences,Wired, viewed April 21st 2016, <http://www.wired.com/2013/07/mapping-stereotypes/&gt;.

Robles, J 2013, Stereotypes: a big problem in our modern society, viewed April 20th 2016, <https://medium.com/collection-of-essays/stereotypes-a-big-problem-in-our-modern-society-4137a916b2c6#.99doymt0w&gt;.

Sahakians, S 2015, 10 quick wins for getting started fast with Facebook video,Buffer, viewed April 20th 2016, <https://blog.bufferapp.com/facebook-video&gt;.

Sydell, L 2013, How vine settled on 6 seconds, NPR, viewed April 21st 2016, <http://www.npr.org/sections/alltechconsidered/2013/08/20/213846816/how-vine-settled-on-6-seconds&gt;.

Taylor, C 2013, What makes vine so hot ?, Mashable Australia, viewed April 20th 2016, <http://mashable.com/2013/01/29/vine/#VCKRfIEwigqV&gt;.


Here but not here.


One of the task for this week tutorial of BCM240 was to take photo of someone using a mobile device in a public space. I and my mate Mitchell captured several cases but the picture above was the one we found most interesting. The picture was shot in front of UOW library which can be considered a public space. The signage system here was various which contained many screens or posters. However, they did not draw much attention from pedestrians due to several reasons such as they were busy chatting, thinking or like the guy in the picture, using their mobile devices, which according to Williams 2013, are called ‘short term bias‘.

In this case, we can somehow say that this public space had been turned into private space virtually as the person was engaging in personal practices. This can be linked to the theory called ‘Presence bleed‘, which can be explained that people are now can physically be in one place but virtually in another place simultaneously (Gregg 2013). For example, I may sit in the lecture theater but I do not pay attention to the lecture but to an online discussion somewhere else instead. Therefore, the border between public and private space has been blurred. Coming back to the guy in the picture above, he obviously was in a public space but his attention was not put on what was happening around him, even a big screen right in front of him. On the basis of his attention, how can we say whether he was in a public or private space ? Personally, I think the notion of ‘Here but not here’ can be applied in this case and millions other cases that each and everyone of us are explaining in the digital era.

In terms of photography ethics, we took this photo without the guy’s awareness and permission because we considered that was how we can have the most natural look at the case. If we told him in advance, he might not be in his natural habit of using mobile devices (Bray 2012). After we took the picture, we came and told him of what we just did and the purpose of it. We also asked him for his consent to put this picture on our blog along with our analysis and obtained his agreement.


Bray, Simon 2012, How To Get Your Subject To Act Naturally, EnvatoTuts+, viewed September 2nd 2016, <https://photography.tutsplus.com/articles/how-to-get-your-subject-to-act-naturally–photo-9729&gt;.

Gregg, Melissa 2013, Presence Bleed: Performing Professionalism Online, Academia, viewed September 2nd 2016, <https://www.academia.edu/1513344/Presence_Bleed_Performing_Professionalism_Online&gt;.

Williams, Bri 2013, Why we ignore early warning signs and what to do about it, Smart Company, viewed September 2nd 2016, <http://www.smartcompany.com.au/people-human-resources/training-development/31994-why-we-ignore-early-warning-signs-and-what-to-do-about-it-2/&gt;.


Familiar strangers

One of the most memorable cinema experience of mine is when I and my brother went to see the second movie of the Transformers series named ‘Revenge of the Fallen’. We are both big fans of this series and watching them on the release day is kind of our ritual. Back to that summer day of 2009, we were so exciting to know the next part of the story that my brother had to try so hard to get a pair of tickets on the debut day. However, my class clashed a bit with the cinema schedule and I did not inform my brother about the problem. Therefore, we had to leave for the cinema, which was 20 minutes driving from our house, a little bit late. My brother is a really disciplined person so of course he was a bit annoyed by the freaky little brother, me. Combining with the fact that we did not want to miss any second of the movie, he was driving a little bit quickly than normal (not speeding anyway). When you do something in a different way than your habit, something will get out of control. As a result, he unintentionally crossed the red light and a police officer stopped us. We had no choice but to spend an extra 20 minute working with the officer about the incident and when we arrived at the cinema, the movie was about to start. I can undoubtedly say that my brother would have killed me if we had came late but fortunately, we came just in time. One interesting thing is that on our way to our seats, the guiding aisle lights turned on following the rhythm of the film’s theme music, which excited my brother and made him forget the idea of killing me, which enabled me to stay here right now writing this blog. The film was not as good as our expectation, and the fact is that I remembered nothing except for explosions end explosions. I have not watched it another time anyway.

Transformers director Michael Bay

My cinema memory can be looked at the view of Hagerstrand’s three constraints (Corbett 2001) as follows: First of all, about the capability, we had to struggle significantly to get to the cinema on time from the case that my brother had to drive faster than he usually did to crossing the red light to compensate the amount of time late due to my clashing class. Secondly, the ‘coupling’ constraint can be related in terms of my miscommunication with my brother about the clashing class. If I informed him in advance, he could manage to deal with the problem such as ordering a pair of tickets at another time that fit us. Finally, to explain the ‘authority’ constraint, I might think of the foul that my brother committed. When the red light is on, ordinary drivers have no authority to cross the line to keep moving. Another relation can be if we did not have the tickets, we were not allowed to enter the cinema.


The above explanation leads me to discuss about the viability of cinema. Looking at the difficulties that I and my brother suffered, the cinema is so uncomfortable. In order to go to a movie, audiences have to arrange their time, think of their dressings, travel over distance, order tickets to fit their schedule and so on (food and drinks in cinema are also expensive). However, what compensates for all those drawbacks is the experience cinema brings about. Besides bigger screens, louder sounds or better resolution, we also enjoy sharing our attention with others. That experience is called the ‘joint attention‘, which promotes our relationship to socio-emotional development (CoPA 2007). For example, true Marvel fans when watching the movie Deadpool will realize several Easter eggs  (Cooper 2016) that only true fans like them can understand. When all those fans get excited about understanding the hidden gem in a scene, they all say ‘Ohhhhh’ simultaneously and that is when they feel connected to strangers. This experience is the value that keeps cinema alive.


Cobertt, John 2001, Torsten Hӓgerstrand, Time Geography, Center for Spatially Integrated Social Science, viewed September 24th 2016, <http://escholarship.org/uc/item/2t75b8sj#page-1&gt;.

Cooper, T 2016, 12 Deadpool Movie Easter Eggs You Might Have Missed, Dorkly, viewed August 26th 2016, <http://www.dorkly.com/post/78352/deadpool-movie-easter-eggs-you-might-have-missed&gt;.

CoPA 2007, Joint attention and social referencing, Community of Practice in Autism, viewed August 26th 2016, <http://www.infantva.org/documents/CoPA-Nov-JointAttentionSocialRefer.pdf&gt;.