From the fight of phone operating systems: the medium of the medium

It can be seen that the war between phone OSs (operating system) is so tough that there are only two biggest dominants: iOS and Android. There are several other systems namely Windows phone, Blackberry OS but the segment is converging to the two giants (hyperlink). OS operators are focusing on how to develop their system to make it more appealing and convenient for users. This fact indicates that beside the phone itself, the OS it contains is the reason attracting consumers.

Despite that there are only two dominating OSs, there are a lot of devices live on them. Apple has the iPhone, iPod, iPad or iWatch while Android-based devices are numerous. Therefore, it can be said that the devices are made and improved in order to help users to make best use of the operating system. In this way, the phone is the medium of the medium (the OS).

Check my Prezi map  for my further arguments.



MEDA101 Assessment 1

For this assessment of making an audio snapshot of Fairy Meadow, I am assigned with Section 11. My first impression of this area is that it was so quiet to find any special sound. However, it was a great luck of mine that there was a school nearby so I were able to record an extra activities of the children which was a football match. That is why I tried to create different segments in my recording which reflects the differences between two streets in the area.

I aimed to make a documentary soundwalk that listeners may feel that they are following me to discover the area. I prefer actual and predictable sounds that enable audiences to imagine the story so I only applied simple effects such as fade in and out or echo. My biggest challenge was joining different short recordings because my process was terribly affected by strong wind so I had to cut off a lot to choose the highest quality segments.

Media text: reading text, reading world

The world we are living in is a really complex world. Therefore, everything we interact with contains lots of complexities. Those differences are shaped by many elements from demographic to culture. That’s why in different situations and issues, people’s views vary in many distinctive ways. This diversity is an important part of communication of which the main purpose is to convey meaning and reach common understanding. Communicators, in particular advertisers and marketers, have exploited this variation to create creative visual products that are able to convey different meanings. Let us take a look as an example.


Above is a picture in Nike’s promotion campaign supporting England football team in the 2006 World Cup.

First of all, we can see this is a really impressive picture with an eye-catching expression. Featuring in the image is English striker Wayne Rooney, half-naked with his common goal celebration. On his body is a red cross which looks like paint or blood. Nike’s logo and slogan ‘Just do it’ is located on the bottom right corner. It can be seen that Rooney’s expression is really incentive.

This picture can be explained in a way that it supports England football team as the red cross and the white background (both the real white background and Rooney’s skin) represent England national flag. Rooney is the core factor of the team as he is a raising star and a great scorer so his influence is significant. His goal celebration also means victory which is the aim of England team in the World Cup.

Another explanation could derive from Nike’s slogan ‘Just do it’. The red colour of the cross can be related to strength and enthusiasm which are the attributes that Nike wants its athletes and customers to have. Moreover, the material of the cross looks like blood, which represents the efforts and dedication of people to thing they do. ‘Just do it’ – no matter it can be difficult or paintful. Wayne Rooney at that time is a young, talented athlete who can be a great model for the optimistic, fearless spirit that Nike wants to convey.

The example above is just one of a millions creative products that convey different meanings. The variation means that effective communicators have to aware of the similarities as well as the differences of the environments they want to engage with. How people read media texts is how they read the world. They are different because our world is just awesome.


Alan 2015, #TBT June 2006 | Nike put the St George’s Cross on Wayne Rooney, Footy-Boots, viewed 19th March 2016,



Copyright: being recognised, being remembered.

Intellectual invention it is a kind of property. Furthermore, ideas are invented with lots of time and efforts which have to be counted in hours of neurons tensing. In this way, copyright is a recognition for thinkers. For Thomas Edison who invented light bulb or for Thomas Savery that produced the first steam engine, society’s recognition is their greatest award.


Same ideas are shared between us everyday, so great ideas are shared between great thinkers as well. However, there is the only person, or the only group of people cooperating to create the idea is remembered. Alexander Graham Bell and Antonio Meucci both chased for the invention of telephone, but Bell was the only one had his invention copyrighted, and now hardly anyone ever heard of Meucci  (including me) despite how great he was.

Copyright decides who you are, the hero, or the greatest loser.



Consuming media: be smart or get smashed ?

So another week passed by and I come back to my blog. It’s been a great week that I finally (or partly) recovered from jetlag and got familiar with a new sleeping pattern (it’s the 90-minute rule if anyone is wondering). That means now I can wake up early on Wednesday morning to attend BCM110 lecture which is way more interesting than listening to it online. However, Game of Thrones is becoming a tradition of this class and I still have no idea of it.

It is obvious that the media are becoming an essential part in our lives that we interact with them on a daily basis. We may use many different forms of media (TV, radio, newspapers, the Internet) or only one but convergent form – the smartphone. The increasing usage of media raises anxieties that whether it makes us better or worse ?

One  problem mentioned in the lecture that I am really interested in is about kids that grow up online. It is pretty shocking to me that this problem seems to emerge around 10 years ago, but actually it has been anticipated since 1995 (when I was born). This problem can be seen anywhere as anytime I babysit my 2-year-old niece, she asks me to show her Youtube videos (Ju-Tut – according to her babbling voice). It is truly a light headache that she is so cute asking me that I can’t deny but the BCM110 lecture taught me that it is a real problem caused by the media.

And here the question is, do the media change our behaviours, or do we ourselves ?

Come back to the example above, ‘Twinkle twinkle little star’ is my great baby sitting tool that I can just open it on a tablet and give it to my niece then enjoy one hour in peace video calling my girlfriend. In other hand, it’s gonna be a real Hunger game: me, my niece, fighting for the tablet. She has a real weapon, her tears, which neutralizes all my attributes. Do I even have a choice ?


The media do influences me. And I got to thank them for that.

However, we have to take a look backwards. Do the media have the power to force us to do things we don’t want to ? Do the media invent themselves ?

No, they don’t.

It is us ourselves who give up our own power to control and authorise that power to the media. We blame the media because it is never easy to admit it subjectively. Honestly, I am totally able not to show me little niece any Youtube videos although she may cry. However, I can find other ways to satisfy her such as taking her out to the playground, letting her play with my cat or even singing Twinkle Star myself (not smart actually, I sing terribly). The underlying cause here is people’s laziness, both mental and physical.


Media are great extensions of ourselves. Therefore, take full advantage of them wisely. Use them smart, or get smashed by them.






A shift in media power

According to Henry Jenkins, the technology landscape is changing. Media content is accessible in many different platforms. Media users are changing from passive consumers to active participants. Beside the producers, the consumers are now also deciding and affecting the media. The media power, is shifting


Everyone can affect the media, so everyone can create a medium. McLuhan’s ‘medium’ in the quote does not literally mean communication media but every action can be considered a medium. For instance, US president Barrack Obama when randomly appeared eating at a restaurant, although he did not say anything about it, he wanted the people to know that he stayed close to them and lived a simple life (although his visit cost millions times a burger).

This blog post of mine is also a medium: “I dedicate to it, I want to pass!”.








The journey continues

So finally i came back to the University of Wollongong after a three-month summer holiday that I spent in Vietnam – my home country. I am still eager to learn, eager to write and eager to discover but it cannot be denied that such long vacation did hold me back so I am still not into the studying stuffs.

Coming back to school, is never easy, at all.


I just made a fees payment to the University yesterday so that movement really brought me back to reality, that I am using up a big amount of money here so I got to focus on what I suppose to do. However, it is the University and the Communication and Media studies course my greatest motivation that I finally found something that I love to learn and love to do.

The first week was amazing that as far as i know, the subjects I take this session really into the practical field, which is really different to the foundational ones of the previous semester. One more great thing is that I can come back to writing blogs, which was just a new experience to me since I studied BCM111 last year. Hoping I can make this a new routine from now on.

The BCM112 lecture was interesting that I partly understand what ‘convergent’ in the subject name actually means. It is cool to figure out that media are changing from analog to digital forms, that we are having a ‘convergent’ medium in our pocket – the smartphone which is called by a Japanese name (that i do not really remember the spelling) meaning the ‘always with me’ (thumbs up for Professor Sue Turnbull for providing this in the BCM110 lecture, I will bear this in mind). However, I still wonder that which types of medium are defined ‘analog’ ? Is it possible that maybe in the next century, when we have a much more superior device then the smartphone will be listed ‘analog’ ?

Anyway it is just the first week so I consider it a warm-up week and this first blog is the first getting-ready movement. Australia is a big journey to me, and let it continues.

I will still be eager to learn, eager to write and eager to discover.