In this media convergence era, it is so easy for fans to stay connected to their idols. They simply press the ‘Follow’ or ‘Like’ button on social media and celebrity’s activities are in front of them. However, people are still wondering whether what they see of celebrities are real.
It is obvious that people adore famous people so they assume that their idols are outstanding characteristics. However, according to Marwick and Boyd, what celebrities show online are just ‘performative practices’ rather than ‘intrinsic personal characteristics’. I do not mean celebrities are bad, but they are not totally the same as how they behave online.
However, no matter they are real or not, what they are doing is building a persona – ‘the public presentation of the self online’, according to guest lecturer Christopher Moore. They are aware of the changing media environment and the demand of people to be a part of social networks, said Hansen and Ben. Celebrities satisfy their fans by appearing in the way the fans want in exchange of the fame to build up their images. Simply saying, it is a business.